Power 4 football · revenue sharing · what they can spend · NIL on file.
Wisconsin
Updated October 21, 2026
Where does your school rank? Wisconsin ranks #17 of 68 in annual capacity.
Common questions
Wisconsin: NIL budget, collective payout, football revenue, and head coach salary.
How much does Wisconsin pay players (revenue share / NIL budget)?
The House revenue-share cap is $20.5M in 2025–26 and $21.58M ($21,583,913) in 2026–27. Wisconsin hasn't released a House revenue-share spent total. The athletics budget report books student-athlete additional benefits, 2025-26: $20,430,177 spent vs $20,500,000 budgeted. Source: Wisconsin State Journal (Todd D. Milewski, Oct. 21, 2026) — UW athletics 2025-26 budget report, student-athlete additional benefits spent. https://madison.com/article_032f746d-fa0d-5c74-a9bb-42e30ea77e5b.html That line is not booked as House revenue-share spent.
How much does Wisconsin football make and spend?
FY2025 football revenue for Wisconsin is $112,319,593. FY2025 football spending for Wisconsin is $40,903,448. Revenue is what the program brought in. Spending is what it paid out. They are not added together.
What does Wisconsin pay its coach, and what's the buyout?
Luke Fickell's pay at Wisconsin is $7,800,000 as of September 7, 2026. The buyout is $21,280,000 as of December 1, 2026. Source: USA TODAY (Sept. 7, 2026), quoting the Fickell contract.
