Ole Miss football spending, NIL spending, and Adidas
Updated August 27, 2026
Three separate figures. Football spending is what Ole Miss reported as football expenses for FY2025. The NIL figure is what the school reported for the year that ended June 30, 2025. Adidas is an announcement from Oct. 7, 2026. Ole Miss has not published the Adidas contract dollars.
Ole Miss football spending
FY2025 football spending for Ole Miss is $61,846,036. That is the federal report of football expenses, the figure Checkbook Bowl uses. FY2025 football revenue is $90,702,621. Revenue is what the program brought in. Spending is what it paid out. They are not added together.
FY2025 football spending (federal EADA filing)
$61,846,036
U.S. Dept. of Education — Equity in Athletics Disclosure Act (EADA) 2024–25, TOTAL_EXPENSE_ALL_Football filing ↗
Federal report of football expenses. Not football revenue, not athlete pay under the House settlement, and not a coach buyout.
EADA reported football revenue
$90,702,621
EADA 2024–25 — men’s football team revenues (REV_MEN_Football) filing ↗
This is revenue, not spending, and not the Adidas contract.
For the year that ended June 30, 2025, Ole Miss reported $0 in school NIL revenue share. That figure is from before the House settlement year. It is not what Ole Miss paid athletes in 2025–26, and it is not every NIL deal. Ole Miss hasn't released how much it paid athletes in 2025–26. This stays blank until a school record or statement gives a number.
Athlete pay, 2025–26
Pending
Ole Miss hasn't released how much it paid athletes in 2025–26. This stays blank until a school record or statement gives a number.
School NIL report, year ended June 30, 2025
What Ole Miss reported as school NIL revenue share for the year that ended June 30, 2025. This is before the House settlement year. It is not what the school paid athletes in 2025–26, and it is not every NIL deal.
School NIL report, year ended June 30, 2025
$0
Ole Miss FY2025 NCAA Membership Financial Report — Item 44 Institutional NIL Revenue Share $0 filing ↗
On Oct. 7, 2026, Ole Miss Athletics announced that Adidas will be the official footwear, uniform, apparel, and sideline partner beginning July 1, 2027. The school release calls it a seven-year partnership through June 2034. That is the announcement. The contract dollars are not public.
Ole Miss has not published the Adidas contract dollars. Not reported.
Apparel
Not published
No public filing names the current outfitter.
Apparel annual value
Not reported
Ole Miss has not published a yearly dollar figure for the Adidas deal.
This figure is the apparel deal. It is not football spending and not NIL spending.
FY2025 football spending for Ole Miss is $61,846,036. That is the federal report of football expenses, the figure Checkbook Bowl uses. FY2025 football revenue is $90,702,621. Revenue is what the program brought in. Spending is what it paid out. They are not added together.
How much is Ole Miss NIL spending?
For the year that ended June 30, 2025, Ole Miss reported $0 in school NIL revenue share. That figure is from before the House settlement year. It is not what Ole Miss paid athletes in 2025–26, and it is not every NIL deal. Ole Miss hasn't released how much it paid athletes in 2025–26. This stays blank until a school record or statement gives a number.
What is the Ole Miss Adidas deal?
On Oct. 7, 2026, Ole Miss announced an Adidas partnership beginning July 1, 2027. Ole Miss has not published the Adidas contract dollars. Not reported.